It’s easy to assume your clients 知道 more than they do, especially if they are enthusiastic and not asking many questions. But you run the risk of working with confused or uninformed 买家 and 卖家. Do your best to avoid these situations.

Don’t assume clients completely understand

Explain each step in the transaction carefully and make sure your 买家 and 卖家 understand where they are in the process. 当他们问你问题时, provide information and then follow up to ensure you have answered them to their satisfaction. Clarify any ideas they seem unsure about. Ask if they would like you to go over anything a second time.

Don’t assume they remember anything from their last transaction

那可能是很多年前的事了. Ask about their experience in the real estate market and build off that. Procedures and 形式 may have changed since their previous sale or purchase. The way it worked last time may be outdated or even illegal now. You can correct misunderstandings and dispel myths and misinformation.

Don’t assume they are aware of the rules

How would they 知道 that their helpful suggestion is unethical? Or that their proposed solution to a problem isn’t allowed by TREC? Use opportunities like these to explain what’s required and expected during the transaction.

Don’t assume they understand all the terms and acronyms

Explain industry language, even if it seems widely understood. 他们知道什么是头衔吗? 一项调查显示? 第三方托管? Clients will feel more comfortable during the transaction if they understand what all of the words mean.

Be sure to explain all industry acronyms, too—even ones you think everyone 应该 知道. 如果你说一些关于美国职业足球大联盟的事情, some clients might wonder what Major League Soccer has to do with their home sale (there are Major League Soccer teams in Austin, 达拉斯, 和休斯顿). 你可以制作传单, 检查清单, or overviews to help your clients better understand the purchase or sale.

Part of your job is to educate your clients about the transaction they’re working on. Make sure to prioritize this important part of your business. You can access resources to explain many real estate concepts at 102236.com/sharethis 或者用手机扫码.